WEDNESDAY, JUNE 2, 2010
APO Recruitment Plan
Statement of the Problem
- According to our ID database out of 40,000+ members only around 2000 members are from batches 2005-present assuming older batches have already graduated.
- ONLY 5% of our registered members are of collegiate status.
- 60 years of APO Phils., Chapters = 300+, CHED institutions = 1,714*
- Sadly, APO is only present in 20%** of campuses nationwide.
*Tertiary institutions including satellite campuses, CHED Statistical Bulletin 2004-2005
**includes chartered and petitioning chapters
Why address the problem?
“There is strength in numbers…”
- Fraternities/sororities has been associated as something unconstructive. Colleges and universities, parents and fellow students are discouraging membership to such.
- APO is reaping the benefits of the recruitment efforts in the past decades. Recruited many of its members that now are holding significant positions in the government and private sector.
- With the recent electoral process, many members triumph with the help of brothers and sisters. It took APO 60 years and recruited perhaps moreover 100,000 members to get the Vice President of the Republic.
- The future of APO lies in the efforts we make TODAY!
The Plan
Four Folds of Recruitment
The first 2 focuses on the students that are interested in joining fraternities/sororities (the target market)
- Converting interested students to join as members, and not waste time and effort with friends and family that are uninterested.
- Increase public information, most of APO ’s activities tend to be exclusive to members only neglecting the opportunities for non-members recruitment especially in collegiate chapters.
- Creating a Unique Selling Point for APO
1. Open House Activities
Rationale:
- Activities wherein non-members (students) can participate. Feeling what’s it like to be an APO may create the need to join
- Only the Oblation Run gets regular media coverage, creating more bold activities that can attract media attention and not necessarily taking our pants off.
- From these open house activities we may take advantage of radio and online promotion.
- Association with the fraternity stereotype known for hazing, violence and vandalism may be lessen.
- Well rounded activities that caters to the interests of college students. Promoting friendship to all.
- Its time to go public!
Some activities that caters to the interests of most types of college students
The Volunteers
- Service projects open to all students
The Party People
- Parties
- Concerts
Scouts
-Open Camping
-Rover scouting as student org
The Intellectual
- Debate
- Leadership Forum
Chicks
- Women’s Month
- Women’s Rights
Chick Boys
- Roses giving
Varsity Player
- Open Tournaments: Basketball, APO Football Club, etc.
2. APO Recruitment Video Series
The cheapest way to reach a vast audience is through the internet.
Recruitment videos are widely used by small to large businesses, and government entities among others.
Information disseminated through videos, together with promotion and a systematic plan may boost recruitment.
1st Video: APO is Fun!
Message: APO is not the fraternity your mom warned you about.
Opening: A comedy that sparks interests in APO .
2nd Video: The APO Life, A Documentary
Interviews with collegiate and notable alumni members, school officials, parents, rival frats, APO friends, girlfriends, etc.
Sales Pitch: Address the inquiries and objections, answer controversial questions such as school policies against frats, hazing and frat violence
3rd Video: APO Service
Heroic plot. Showing APO service projects that made lives of people better. E.g. Ondoy, GK, etc.
Closing the Deal: Stirs the emotion of the viewer and creating the need to join
The last 2 focuses on the core of APO , the executors of this program… its members.
3. Chapter Boot Camps
Objectives:
Chapter workshops and consultations are regularly conducted and available.
Standard modules for chapter recruitment, finance, crisis management, new officers workshops, etc. Can be conducted per region/section.
Alumni members have a chance to volunteer and make a difference either to conduct a workshop or stand as chapter adviser (especially for revival and petitioning chapters).
4. APP Strong
So not to waste our recruitment efforts:
APP must be strictly implemented
Creation of the APP Helpdesk for chapter consultations and individual complaints
Certified APP Trainers are requested to volunteer as facilitators for Chapter Boot Camp on APP
APP Review Team for further development and improvement
Starting with a BANG!
“A Call to APO : The Orientation Concert”
Featuring bands like Urbandub and/or Franco
A presentation about APO in between bands.
Only those with school ID will be admitted. Registration and contact info
After the last song. There will be “A Call to APO ”, an integrated baptismal rites for already willing applicants. On the day itself APO will have new pledges! The national council is helping chapters get pledges!
Is it FREE or not? It depends on BOD decision on the budget proposal.
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