Course in Mastery Day 22

Day 22 - Marketing Yourself


Tom Wood

Personal Marketing
- About relationships to the people we talk to
- Not what she said but how she said it

Strategies:
1. Know yourself
2. Be yourself
3. Be interested in people
4. Say positive things about people behind their back
5. Get the word out

Rick Barerra

- Intimacy breeds intimacy (Think small)
- See through customer's eyes
- Invest heavily on education
- Demand front-line responsibility
- Give front-line input and control
- Create rituals and signature moments
- Build superb recovery systems
- Redefine Personal Service
= A brand is a guarantee experience
- TouchPoints Branding
= Offer TouchPoints
> Product offers
> Service offers
> Combination of offers
= Systems TouchPoints
= Human TouchPoints

"Do what you do so well that people will come back to see you again and will bring others with them to see you do it!" - Walt Disney